Are you ready to kick-off the Spring selling and buying season? Then mark your calendars for Saturday and Sunday, April 22 and 23, 2017—and join REALTORS® across Long Island and Queens for the biggest Open House Weekend event of the year. Open houses, open doors to homeownership!
The weekend is organized by the Long Island Board of REALTORS® (LIBOR) in an effort to unite REALTORS® as they host thousands of open houses, while engaging consumers on the benefits of homeownership and bringing buyers and sellers together.
The Long Island and Queens REALTOR® Open House Weekend offers buyers a stress-free way to visit homes for sale in different neighborhoods where they might want to live. For sellers, the weekend provides a high-visibility effort to promote traffic and drive home sales.
Consumer confidence in the housing market has hit a new all-time high, according to Fannie Mae’s Home Purchase Sentiment Index. The index rose 5.6 percentage points in February to 88.3, a record reading. Five of the six components measured by the survey hit record highs as well, including the share of Americans who say now is a good time to buy and those who are feeling more secure about their job. The National Association of REALTORS® 2016 Profile of Home Buyers and Sellers, noted that eighty-eight percent of buyers purchased their home through a real estate agent or broker and eighty-nine percent of home sellers worked with a real estate agent to sell their home.
The months between April and July are when the most house sales take place. Many homeowners choose this time of year to sell their homes as it is vacation time and there is nicer weather. Buyers are often reluctant to uproot themselves while their children are in school and when the weather makes moving difficult. Given the number of houses on the market during spring, it can be an optimal time for house hunting. During REALTOR® Open House weekend, buyers can have a greater chance of finding the home of their dreams.
This year with safety measures at the forefront, and as part of LIBOR’s ongoing efforts to empower and educate our members on the importance of REALTOR® Safety, LIBOR will be distributing one complimentary REALTOR® Open House Safety Signs included in the Open House Weekend kits, to every office that registers for the REALTOR® Open House Weekend (limit one per office, while supplies last). These reusable laminated plastic signs (includes two reusable suction cups for easy glass door mounting) will let open house attendees know that photo ID may be required even before they enter the house. The Open House Weekend kits will be available on March 30, 2017 at all four REALTOR® Service Centers in West Babylon, Jackson Heights, Riverhead and Woodbury (limit one per office, while supplies last). The REALTOR® Open House Safety Signs are also available for purchase online at the LIBOR Store and at all four REALTOR® Service Centers.
Plan to be a part of this successful campaign, hosted by the Long Island Board of REALTORS® on Saturday and Sunday, April 22 – 23, 2017. In its eighth year, the REALTOR® Open House Weekend has been proven successful since its inception. With print, radio and social media advertising, it is a marketing extravaganza; which in turn, drives traffic to your listings. All the way around, your office participation in this high-profile marketing event makes sense. Be sure to register your office today!
LIBOR is proud to support all of our members in this annual endeavor, and to contribute to your success by creating events that promote homeownership.
Media Contact: Christina DeFalco-Romano Email