Real Estate Licensees’ websites must comply with the ADA

Mar 24, 2020

Real Estate Licensees’ websites must comply with the Americans with Disabilities Act (ADA).  Failure to make your websites accessible to individuals with disabilities could result in potential legal liability.

Recently there have been a rash of lawsuits and threatening letters against real estate brokerages claiming discrimination because their websites were not compliant with the ADA by failing to meet the needs of individuals with disabilities seeking to access those websites.   

Although there are no official rules on what features websites need to comply with the ADA, a guideline to follow to help ensure your websites meet minimum standards is the Web Content Accessibility Guidelines (WCAG) 2.1.

To ensure compliance, ask your website developer to create or improve your website’s accessibility and adhere to the WCAG Guidelines.  If you operate your own website, consult an expert who specializes in this field.  You should also post a clear accessibility statement on your website explaining the accessibility technology used to make the information and services on your website accessible to individuals with disabilities.