The best AI tools don't replace your expertise, they enhance it.

That's where Realtors Property Resource® (RPR) comes in. RPR is a member benefit available at no additional cost to all REALTORS®. It combines MLS data, public records, market trends, and property insights into one powerful platform, giving agents the tools they need to research properties, create reports, analyze markets, and make informed business decisions.

Realtors Property Resource® (RPR) continues to introduce AI-powered features designed to eliminate repetitive tasks, speed up content creation and help you communicate market insights more effectively so you can focus on what matters most: your clients.

The numbers show that REALTORS® are embracing the platform. Today, RPR provides MLS-integrated data to more than 1.38 million REALTORS® nationwide, representing 98% of REALTORS® across partnered MLSs. Here at LIBOR, more than 8,200 members are active on RPR.

AI That Helps You Get More Done

One of the biggest enhancements to RPR is its expanded Market Trends AI ScriptWriter, which transforms local market data into polished marketing content in just a few clicks.

Instead of spending time designing graphics or writing captions, you can instantly create:

• Branded social media graphics complete with AI-written captions
• Professional PowerPoint presentations for listing appointments, buyer consultations, community presentations, and open houses
• Short, branded market update videos ready to share on social media

The AI handles the formatting, writing, and design while using your branding, allowing you to create professional content in minutes rather than hours.

A Smarter CMA

RPR has also introduced its new AI CMA.

Unlike traditional comparative market analyses that require significant manual preparation, the AI CMA analyzes comparable properties, market trends, and pricing data to generate recommendations for both buyers and sellers.

You remain in control of the report with the abiliity to add or remove comparable properties, adjust property characteristics, verify listing information, and fine-tune pricing recommendations using your local market knowledge. It works as a great starting point.

See For Yourself

Whether you're already using RPR or just getting started, there are plenty of opportunities to sharpen your skills. RPR offers free webinars, training resources, marketing materials, and educational programs to help you get the most from the platform.

If you haven't explored RPR's latest AI capabilities, now is a great time to see how these new tools can help you save time, elevate your marketing, and make more informed pricing decisions. Head over to your LIRealtor.com Profile and hit the link for RPR today, or learn more at https://blog.narrpr.com/l/lirealtor/.

Still not sure how to get started or just want to learn more from a pro? Check out our upcoming virtual training sessions:

• Get Started with RPR Commercial on September 15th
• Awesome Presentations Using RPR on October 26th
• Improve Your CMA Skills Using Matrix and RPR on November 13th